Perspectives

Thought leadership and market insights

How life science companies can realize the value of omnichannel investments

Despite large investments in omnichannel capabilities, many life science companies have yet to see the results predicted in business cases. In this perspective, we describe how an integrated bundle of technological, commercial, and transformational capabilities combined with deliberate strategic choices will increase the odds of a successful and sustainable transformation and enable full omnichannel value realization.

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How strategy helps biotech CEOs address key challenges in scaling

A good strategy is both actionable and practical. It lays a clear direction for execution that enables distributed decision making and allows the entire organization to act with strategic intent. It ensures stronger execution and better use of resources. In this perspective on strategy for biotechs, we demonstrate how typical challenges faced by CEOs in small and medium-sized biotech companies can be proactively addressed through better strategy.

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